Marketing Executive

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Company Profile
We run over 100 industry leading, annual conferences worldwide, along with a full complement of content marketing services and intimate networking events – all aimed at educating, supporting and connecting the leadership of the world’s core industries.

We conduct research with leading industry professionals to learn what keeps them up at night. From that research we develop and sell conferences that address the unique needs and concerns of the senior level decision makers within those industries.

Our successful reputation is accomplished by hiring and training the most driven, determined and passionate people that we can find – people that can learn and grow along with the company for the long term and that want control over their own destiny. WBR ensures a great company culture, uncapped additional earning opportunities, fantastic work-life balance, excellent benefits, learning and development opportunities/support, group incentives, employee recognition and so much more. Come and see what sets WBR apart from our competitors, explore our regional offices and learn what it is like to be a part of it.

Job Purpose
We are currently focused on strengthening and expanding our Marketing team to facilitate our planned growth in our virtual product portfolio.

Reporting to the Deputy Marketing Directors you will join a diverse and enthusiastic team. Through a comprehensive training plan, you will learn to be responsible for coordinating and implementing the marketing activities, to enable the marketing department to meet KPI targets, as well as providing administrative support to the marketing department.

We have a commitment to progression based on achievement. Once you achieve agreed goals, we will work with you to develop your capabilities with a view to taking on the next set of challenges.

Key Responsibilities

• Managing the relationships with existing partners (influencers, speakers, event sponsors, relevant media & industry bodies) to coordinate and implement marketing activities such as social media posts, blogging activity, adverts, emails, banners and event listings.
• Forming new business partnerships with relevant partners; both researching and identifying new potential partners and contacting (by email and phone) to discuss possible partnerships.
• Management of social media channels focusing mainly on LinkedIn; including design, copywriting, and network building.
• Sourcing and creating content for promotion on our internal and partner websites and across social media.
• Regular updating of our internal websites and creation of landing pages.
• Designing and deploying email campaigns, for all our conferences as well as organising the data and tracking results.
• Identifying opportunities for new methodologies and processes for increased efficiency.
• Bringing new ideas to test to generate results and general improvements.

Desired Attributes/Behaviours

•  Basic marketing knowledge and understanding of marketing principles
•  IT proficiency through either a qualification or experience
•  A clear desire to pursue a career in events marketing and to learn the basics of B2B direct and inbound marketing
•  The ability to work under pressure, organise and multitask
•  Strong attention to detail and accuracy
  Excellent communication skills both in team and autonomous environments

You will also contribute to the team through:

• Your persistent approach to finding solutions and readily engaging with challenges
• A genuine interest and curiosity to learn more and progress within a forward-thinking organisation
• A commitment to consistent self improvement and success
• Your capacity to take initiative and seek responsibility
• Your enthusiasm and motivation to achieve
• Your commercial and revenue focused motivation

• Job Overview

• Location: London
• Job Type: Full Time
• Department: Marketing
• Apply Now