The Role
We are currently strengthening and expanding our Marketing team in to facilitate our planned growth for the coming year. This is an exciting role for someone that is passionate about digital marketing and events. You should have at least three years of marketing experience, ideally in events or
publishing, with a strong onus on digital marketing, social media and content.
The Organisation
WBR UK has almost 100 employees and a group annual turnover of £40m. With offices in London, New York, Toronto and Singapore we are a truly international organisation. We create, sell, market and run industry leading large-scale events in the Procurement, Logistics, Pharmaceutical, Retail and Finance sectors and provide market-leading intelligence through our research, reports and webinars.
You will be responsible for:
- STRATEGY: Analysing performance and planning campaigns for our events including database build, email marketing and social media marketing.
- EXECUTION & PROJECT MANAGEMENT: Executing and overseeing marketing campaign activity timelines.
- DIGITAL: Managing email campaigns, automations, content promotion and LinkedIn posts to drive traffic and build awareness of our events and reports.
- DESIGN: Being able to create email and social media banners and videos using Canva (or similar simple online tools).
- COPY WRITING: Writing eye-catching copy for emails, social posts and websites.
- RELATIONSHIP BUILDING AND NEGOTIATION: Establishing strategic partnerships with influential individuals or companies within the industry to deliver traffic and registrations.
- INTER-DEPARTMENT RELATIONSHIPS: Working closely with other departments as part of the ‘event team’ to collaborate and manage expectations to deliver set registration targets.
Skills / Characteristics
You will have evidence of:
- A consistent track record of personal over achievement and solution generation
- A passion for digital marketing – especially email and social media marketing
- Coherent direct marketing knowledge combined with detailed analytical ability
- Results orientated with clear commercial understanding and awareness
- Experience in an events or conference marketing role
- Innovation in your marketing campaigns and strategies
- Fast paced and the ability to work under pressure, organise and multitask
- Excellent communication and persuasion skills both in team and autonomous environments
You will also contribute to the team through:
- Your persistent approach to finding solutions and readily engaging with challenges
- A genuine interest and curiosity to learn more and progress within a forward thinking organisation
- A commitment to consistent self improvement and success
- Your capacity to take initiative and seek responsibility
- Entrepreneurial spirit
View Forward
We will support new members of the team with dedicated training and development time to evolve their existing skill set to be successful within our environment and equip new members with key direct marketing skills.
We will expect the contribution made by the company to be matched by ongoing personal development on the part of the new team member
Career Prospects
We are committed to progression based on achievement. Once you are achieving agreed goals we will immediately be working with you to develop your capabilities with a view to taking on the next set of challenges; e.g.
- Senior Marketing Manager role where your success leads to increased responsibility for premier events
- Divisional Marketing Director involving strategic cross promotion for a portfolio of events
- Deputy Marketing Director with a team of Marketing Managers and Marketing Executives
- A global Marketing role
Evidence has shown that the most capable individuals progress within the business within 12 – 24 months
Salary
The basic salary for this role is £28,000-£32,000 per annum depending on experience. There is a profit share scheme in place which enables you to earn more based on the success of the events you work on.