Copywriter and Business Analyst (contract) – In-Store Experience Vertical

This position is currently unavailable but we welcome qualified candidates to submit their resume for future consideration.

Content Manager Summary:

As a Content Manager, you’ll be overseeing a range of public-facing and internal assets that will be used to shape the editorial direction of 100+ annual conferences — as well as heightening awareness of the WBR brand. You’ll be responsible for creating, editing, posting, proofreading, updating, and “cleaning up” outdated content — in an effort to keep promotional information fresh, informative, and appealing.

About Us:

WBR (Worldwide Business Research) is the world leader in B2B focused conference events. Founded in 1996, the company produces over 100 conferences yearly designed to offer the leaders of emerging and established companies across multiple industries with actionable insights, educational discussions, and networking opportunities to inform and transform how they do business now and in the future. The company also generates custom research to help companies educate the market on the latest developments and best practices.

Content Manager Key Functions:

  • Develop content strategies to boost views, clicks, downloads, shares and own the master tracker of KPIs for each conference
  • Write press releases, blog posts, and web copy as well as weigh in on email marketing, recruitment materials, and social campaigns
  • Conduct interviews with speakers and industry experts to leverage as content for physical and digital assets (i.e., podcast, webcast, blog)
  • Create editorial calendars, content schedules, agendas, key messages, and maintain reports on audience growth and demographics
  • Support our PR team in connecting with reporters, journalists, bloggers, and editors to get more eyeballs on our digital assets

Our Ideal Content Manager Is:

An online writer, a creative thinker, and a content strategist who believes in artful communication and storytelling. You respect the data enough to shift, tweak, or rework your strategies to engage our B2B audience (i.e., buyers and sellers), and you appreciate the amount of consideration that goes into the success of each event. As well, you are a pro when it comes to utilizing social media (e.g., Google+, Twitter, Facebook, Instagram, etc.).

Content Manager Requirements:

  • 2 years experience in content marketing, creation, and/or strategy
  • 1 year experience with social advertising and management tools (e.g., Buffer)
  • Bachelors degree, preferably in journalism, english, or marketing
  • Basic understanding of graphic design and marketing automation software
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment

For more information, please visit our website and follow us on Twitter @WBResearch.

Job Perks

Competitive Salary, Medical/Dental, FSA, HSA, Transit/Parking Account, 401(K), Life/Accidental, $2,500 Employee Referral Incentives, 16-day PTO, Paid Holidays, Free Training and Development (i.e., GDPR, CRM, Event Management), Social Outings, Summer Fridays, Stocked Kitchen with Coffee Machine.
  • Job Overview

  • Location: New York
  • Job Type: Part Time
  • Department: Marketing
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